Enviromental Factors Essay Example | Topics and Well Written Essays - 1250 words

Enviromental Factors - Essay Example Most of the countries have relaxed their trade policies and removed the trade barriers (SmallBiz Connect, 2013). This has resulted in the establishment of various free trade agreements among different countries and led to the creation of the World Trade Organization (WTO) and GATT (General Agreement on Tariff and Trade). GATT is a worldwide agreement and helps in facilitating free trade between the member countries by restricting the trade barriers like import duties, subsidies and tariff protection (Barrett, Donaldson, Kiwiets, & Pearson, 2009). The main objective of WTO would be to implement these policies and agreement. Implementation of these policies has led to the betterment of the consumers and allows the price of the commodities to be set as per the actual supply and demand. Free trade practices are essential for the developing economies as it helps in production of commodities at a lower cost than the developed countries and the revenue generated from the exports permits the ir economy to grow rapidly (SmallBiz Connect, 2013).The developed economy can have access to technical expertise and technology from the developed countries which help in improving their production process (SmallBiz Connect, 2013). ... Marketing decisions are deeply influenced by the global cultural flows between the countries. These cultural flows are managed by the media organizations and use the latest technologies to shape the community and the consumers (Ardalan, 2009). However, cultural flow is not associated with a singular type of organization and has deep influence on all types of organizations. The culture influences the consumer purchasing behaviour deeply. Apart from values, languages, beliefs the purchasing behaviour is also influenced by the subculture, demographic characteristics, geographic locations, ethnic and national background. Marketing decisions like advertising and promotions have to be in parallel with cultural values and beliefs of a particular region. The advertisements and the promotion have to be designed as per the cultural appeal of the consumers. As per a survey conducted by Stanford University, Welch grape juice can reduce the risk of heart disease however the advertisement with the preventive messages appealed only to the Asian Americans and not to the Americans (Stanford Business, 2013). Thus it is essential for the marketers to have a thorough cultural knowledge for product design, packaging and advertisements. In order to understand the market demand and supply the marketer needs to understand the market demographics to perform market segmentation. Market demographics include the age, occupation, sex, marital status etc (Lamb, Hair& McDaniel, 2011). Through the market demographics the marketer can understand the needs and wants of various segments of population. The derived data is used to develop an exquisite product design (Lamb, Hair& McDaniel, 2011). Environmental, Social Responsibility,

Pervasive Developmental Disorders Essay Example for Free

Pervasive Developmental Disorders Essay The pervasive developmental disorders (PDDs) represent a spectrum of difficulties in socialization, communication, and behavior. Autism is the best recognized and most frequently occurring form of a group of the PDDs. Because most of the research in areas related to communication has been done on autism, we will focus here on this particular PDD. However, we should be aware that autism is probably not the most common disorder on this spectrum. Other types of PDDs include Retts Disorder, Childhood Disintegrative Disorder, Aspergers Disorder, and Pervasive Developmental Disorder Not Otherwise Specified, or PDDNOS (Twachtman-Cullen 1998). This work will also discuss the distinctive features of Aspergers syndrome, which is believed to be genetically related to autism. Much of what can be said about certain features of autism and PDDNOS applies to other forms of non-autistic PDD. The goal of this research is to provide a framework for understanding cognitive development in children with PDDs. The study will cover criteria for early PDDs diagnosis. The best-known type of PDDs is autistic disorder (variously called autism or infantile autism). The symptoms of autistic disorder typically increase gradually through the childs second year, reach a peak between 2 and 4 years of age, and then show some improvement. Young children with greater cognitive ability who receive very early intensive intervention may show dramatic improvement at this age, whereas those who are more impaired will make more modest changes. Persons with autistic disorder exhibit major deficits in their ability to relate to others. The child with autistic disorder often appears content to dwell in a separate world, showing little empathic interest in parents or siblings. Unlike the normally developing baby, the child with autistic disorder may not raise his arms to be picked up or may stiffen in protest when his parents try to cuddle him. The childrens lack of social interest may make some of these babies seem like â€Å"easy babies† because they do not seek parental attention, and appear content to remain in their cribs, watching a mobile or staring at their hands. As they get older, such lack of demandingness is recognized for the relative indifference it actually reflects. The child with autistic disorder may not seek others for comfort when she is hurt or upset, finding little consolation in the gentle words and hugs that are so important to other children. Not only do the children not ask for comfort, they typically are quite indifferent to other peoples distress and do not seem to share their joy. A siblings tears or a parents happiness may elicit no response from the child with autistic disorder. Children with autistic disorder show little interest in the domestic imitation that most children enjoy. For example, unlike the normally developing child, the child with autistic disorder usually does not use his miniature mower to cut the grass like mommy or pretend to shave while he watches daddy. This lack of interest in imitation interferes with one of the primary channels for learning by young children: their ability to model adult behaviors and master them through role play. Social play is one of the primary activities of childhood. A few simple toys can create the backdrop for long hours of companionship. The child with autistic disorder does not know how to join this kind of play, sometimes completely ignoring other children, or perhaps standing on the sidelines, not comprehending how to become part of the group. Not surprisingly, given the range of social deficits they exhibit, children with autistic disorder are very impaired in their ability to make childhood friends. Within the communication domain, impairments are present in a number of linguistic and nonverbal areas, the most fundamental of which are pragmatics and semantics (i. . , the social usage and explicit or implicit meaning of language and gestures). Although linguistic capability varies greatly across the spectrum (from a total absence of speech to highly sophisticated and erudite language), significant impairments in pragmatics and semantics are universal among individuals with PDDs. They communicate primarily to express needs, desires, and preferences, rather than to convey sincere interest in others, or to share exp eriences, excitement, and feelings. Even among those possessing highly sophisticated and complex language, compliments, words of empathy, and expressions of joy in the good fortune of others are very rare. There is little reciprocity, mutuality, or shared purpose in discussions. In addition, speech and gestural forms of communication are poorly integrated, often resulting in awkward and uncomfortable social interactions. Implicit, subtle, and indirect communications are neither used nor perceived. Expressive communication tends to be explicit, direct, and concrete. During discussions, persons with autism often fail to prepare their speaking partners for conversational transitions, new topics, or personal associations. This can result in digressive, circumstantial, and tangential comments and discussions. It would appear as though persons with autism assume that others are implicitly aware of their experiences, viewpoints, attitudes, and thoughts. The fashion in which these deficits are manifest is influenced by age, overall cognitive level, temperament, and the presence of sensory or physical limitations. In toddlers, for example, impaired pragmatics may be manifested by significant limitations in reciprocal eye contact, responsive smiling, joint attention (mutual sharing of interests and excitement), and social imitative play. In addition, socially directed facial expressions, instrumental and emphatic gestures, and modulation of speech prosody (intonation, cadence, and rate) are rarely used to complement speech, communicate feelings and attitudes, or moderate social discourse. Among preschool children, impairments in symbolic functioning (e. g. , language) are accompanied by serious limitations in pretense (e. g. ymbolic, imaginative, creative, and interactive play). Pragmatic impairments among adolescents with Asperger’s syndrome may be manifested by one-sided, pedantic discussions, with no attempt to involve speaking partners by acknowledging and integrating their experiences, ideas, and viewpoints into conversations. Sincere attempts by others to engage in reciprocal conversations may be met with a lack of acknowledgment, annoyance, and disinterest. Comments or questions that are â€Å"snuck in† by the listener may be experienced as rude interruptions, prompting the directive, â€Å"Wait! Im not done talking yet† (Bernabei, Camaioni Levi 1998). The result is a monologue or lecture that often includes abrupt changes of topic and the introduction of unexplained personal associations. This lack of conversational reciprocity suggests that persons with AS and high-functioning autism inherently assume that the listener is implicitly aware of their own experiences, viewpoints, and intent. Because the relaying of factual and concrete information is the primary goal of â€Å"social† dialog among those with ASD, the communication of subtle attitudes, viewpoints, and emotions (particularly secondary emotions, such as embarrassment, guilt, and envy) are largely irrelevant and superfluous. Therefore, emphatic gestures, informative facial expressions, and vocal modulation lack essential meaning for them. The result is that persons with autism generally disregard nonverbal cues and fail to incorporate them into their own discussions. Because this component of social communication often conveys essential information regarding feelings, attitudes, and opinions, an inability to identify, interpret, and produce nonverbal cues can have a highly detrimental effect on social interactions and relationships. Given these impairments, it is not surprising that verbal and nonverbal aspects of communication are poorly integrated, and that subtlety and nuance are rarely conveyed. Figurative and inferential language is another area of communication that is impaired in autism, largely due to a combination of deficits in abstract and conceptual thought, social reciprocity, and appreciation of the subtleties of social communication. Persons with ASD are highly literal and concrete in their language and thought processing, typically failing to understand metaphor, irony, sarcasm, and facetiousness. As a result, comments are often misinterpreted and discussions misunderstood. In addition, in an effort to remain true to the facts, comments and questions are often presented in an overly direct, straightforward, and â€Å"brutally honest† manner, lacking appropriate tact and sensitivity (Szatmari, Jones, Fisman, Tuff, Bartolucci, Mahoney 1995). This can cause embarrassment and distress for the listener and confusion for the speaker with AS. Both may become angry and resentful; the listener, because of emotional distress and perceived mistreatment; the speaker, because of the seemingly unjustifiable overreaction and a negative attitude displayed by the listener. From the perspective of the person with AS, the listener responded in a rude and ungrateful manner to comments that were intended to be informative, useful, and corrective. The emotional distress, embarrassment, and attack on self-esteem experienced by the listener are relatively foreign to the individual with autism. Interestingly, principles, rules, and codes of behavior can be interpreted in a highly concrete and rigid manner. This can result in insensitive and hurtful comments and behavior, because exceptions to the rule, adjustments to unexpected social contingencies, and appreciation for the spirit (not simply the letter) of the law are relatively foreign to those with autism. There is little awareness that rigid adherence to unavoidably flawed rules can result in a situation that is antithetical to the underlying intent of the rule itself. One of the dinning features of autism and Asperger’s syndrome is that of rigidity and inflexibility in response to minor change and transition in the environment and daily routines. This insistence on sameness and invariance can be highly impairing, because the precipitants of these reactions often are of little social significance and do not disturb the smooth functioning of the social world. It is as though persons with autism depend on these inanimate markers of space and time because the social priorities that typically direct schedules and routines have little meaning and significance for them. Aspergers Syndrome has been associated with cognitive strength since Hans Asperger first described the disorder in the 1940s. When he wrote of children who sounded like â€Å"little professors,† Dr. Asperger (1944/1991) was describing not only their pedantic tone but also their cognitive abilities. The assumption of adequate cognitive skill was reiterated when the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) stated that individuals with Aspergers Syndrome show â€Å"no clinically significant delay in cognitive development† (Willey 2001). Aspergers syndrome (AS) was added as a new â€Å"official† diagnosis when DSMIV and ICD-10 were published. In the past, children with AS were sometimes referred to as having schizoid personality, or schizotypal personality, and PDD, NOS. It is now recognized as distinct from autism. AS differs from autism in a number of key ways: first, children with AS may not be detected as early because they may have no delays in language, or only mild delays. In fact, it is usually not until parents notice that their childs use of language is unusual, or their childs play is also unusual, that concern sets in. Unlike autism, where the vast majority of children also experience some degree of mental retardation, children (and adults) with AS are rarely mentally retarded although many have low-average intelligence. Children with AS are sometimes described as â€Å"active, but odd† not avoiding others the way autistic children often do, but relating in a more narrow way, usually centering activity around their own needs and peculiar interests. In fact, having one or more areas of narrow, encompassing interest is highly characteristic of those with AS. Parents often ask whether AS is the same thing as â€Å"high-functioning autism. Research studies have addressed this question, and the answer is â€Å"no† (Fombonne, Simmons, Ford, Meltzer Goodman 2001). One main difference is that children with AS tend to have fairly comparable verbal and nonverbal levels of intelligence, while higher functioning (that is, less cognitively impaired) autistic children tend to have nonverbal IQs that are markedly higher than their verbal IQs. Another key feature of AS is the presence of intense, preoccupying interests that generally are unusual in nature and highly restricted and narrow in scope and breadth. An impressive store of factual knowledge is accrued on relatively esoteric topics; however, this knowledge is rarely utilized for functional, socially meaningful purposes. Rather, factual knowledge is pursued for its own intrinsic value to the AS individual. In addition, children and adults with AS tend to be physically awkward, uncoordinated, and poor in judging visual-spatial perspective (often failing to maintain comfortable interpersonal space during social interactions). With regard to neuropsychological functioning, verbal abilities are generally much better developed than are nonverbal abilities (e. . , perceptualmotor, visual-spatial). In a majority of cases impairments are present in executive functions, including working memory, organization, and cognitive-set flexibility. Although children with AS are thought to show no general cognitive delay, there is actually a great deal of variability in the specific abilities of individuals. In spite of mass media suggestions that individuals with AS grow up to be scientists or software engineers, we do not yet have data to support this connection. For most children, the PDDs last a lifetime. Although early intervention for many young children with autistic disorder, Asperegers disorder, and PDDNOS has produced major developmental changes, the technology has not yet reached the point where the majority of children make the degree of change that allows them to blend imperceptibly into their peer group. As a result, although most children with PDDs benefit in important ways from treatment, many still become adults with PDDs or some significant residuals of PDDs. There are no details of what causes PDDs. There appears to be a genetic contribution to at least some kinds of autistic disorder. For example, Fragile X syndrome is a chromosomal disorder than long has been linked to mental retardation and more recently has been shown to be related to autistic disorder. This disorder gets its name from a narrowing near the end of the long arm of the X chromosome that sometimes makes the tip fragile. Fragile X syndrome shows an X-linked (sex gene-linked) recessive pattern of inheritance. As a result, this disorder typically is transmitted to boys by their mothers. Fragile X syndrome accounts for a small but significant number of boys diagnosed with autistic disorder. General support for the notion that the symptoms of autistic disorder reflect underlying physiological dysfunction comes from research showing that autistic disorder occurs more often than would be predicted by chance among children whose mothers had German measles during pregnancy, that these children experienced a higher than expected rate of problems during pregnancy or birth, and that they are at greater risk for seizures than other children. Findings such as these raise important questions about where in the brain abnormalities may occur and how these neurochemical, biochemical, or neurological factors may be linked specifically to the development of the language, social, affective, and behavioral symptoms that characterize autistic disorder and the other PDDs. The process of accurate diagnosis and classification is an essential endeavor in medicine, because it is key to ensuring validity and reliability, enabling etiological research, and identifying effective methods of treatment. Although ASDs are not medical illnesses in the classical sense, they do result from neurodevelopmental abnormalities that affect social, communicative, and behavioral functioning in fundamental ways. The autism is not a unitary condition with a single etiology, pathogenesis, clinical presentation, and treatment approach; rather, it is a group of related conditions that share many clinical features and underlying social-communicative impairments. The fundamental purpose of arriving at an accurate diagnosis is to promote meaningful research that will eventually lead to effective treatment and an ultimate cure. Accurate diagnosis also enables investigators, clinicians, educators, and parents to communicate clearly, effectively, and efficiently. Ideally, a valid and reliable diagnosis should convey a great deal of information about developmental strengths and weaknesses, short- and long-term prognosis, and treatments that are most likely to be effective. Both basic and applied research endeavors are enhanced by improvements in diagnosis and classification. During recent years, efforts have been made to identify ASD as early in life as possible, in order to begin implementing educational and treatment interventions; providing families with education, support, and community resources; and reducing the stress and anxiety families experience as a result of incorrect or misleading diagnoses. The importance of an early diagnosis is supported by findings of improved linguistic, cognitive, and adaptive functioning as a result of intensive early intervention. Studies have begun to appear in the research literature assessing the reliability and stability of autism diagnoses made during the early preschool years. Experienced clinical investigators have demonstrated that an accurate diagnosis of autism can be made in the second and third years of life. However, accuracy depends on the completion of a comprehensive, interdisciplinary assessment, one that includes the use of standardized diagnostic instruments in conjunction with clinical expertise. Nonetheless, even among experienced clinicians and investigators, false positive and false negative diagnoses are sometimes made. Investigators have begun to examine clinical variables that may be predictive of treatment response and general prognosis. For example, Handleman Harris (2001) found that preschool children with autism who exhibited low baseline levels of social avoidance experienced significantly more social and linguistic progress than did their high-avoidance counterparts following 6 months of intensive incidental teaching and pivotal response training (provided in an inclusive setting). A complementary strategy for assessing the validity of AS is to examine the pattern of associated symptomatology. In this regard, a recent study investigated emotional and behavioral disturbance (psychopathology) in 4 to 18-year-olds with HFA and AS. The Developmental Behavior Checklist (DBC), an informant-based instrument completed by parents and teachers, was used to assess psychopathology. The DBC contains the following six subscales: disruptive, self-absorbed, communication disturbance, anxiety, antisocial, and autistic relating. Children and adolescents with AS exhibited high levels of psychopathology, particularly disruptive behavior, anxiety, and problems with social relationships. The best documented approach to the treatment of people with PDDs is a form of behavior therapy called applied behavior analysis. Since the mid-1960s, when Ivar Lovaas and his colleagues demonstrated that children with autism responded to carefully planned applied behavior analytic techniques, there has been extensive research on the use of these methods to treat the PDDs, especially for autistic disorder, Aspergers disorder, and PDDNOS (Durand 1990). Three decades of research have contributed to the development of a substantial array of specific behavioral treatment techniques and of documentation to support the efficacy of these methods in treatment of PDDs. This research also has demonstrated the essential role that parents can play in the treatment of their children by providing consistency of intervention between home and school, or even in some cases as the childs primary therapist.

Automotive Enginereing :: essays papers

Automotive Enginereing As long as there are people there will always be a means of transportation. No matter what kind of mechanical transportation it will fail eventually. Which means there will always be a job that pays good money that is labeled â€Å"Automotive Technician.† The pay of an auto technician depends on many different things. The place of employment can be a crucial factor in the amount of money to be made. Another factor is experience. A college degree in automotive tech will pay a lot more than someone who is just starting with no experience. The responsibilities of an automotive technician are different types of jobs available. A shop foreman has the responsibilities of being able to show everyone how and what to do. He also has the responsibilities of keeping up with the parts and paperwork. He also is on call 24 hours a day 7 days a week for any problems that anyone has on the road. A mechanic has different responsibilities in which he has to comply. Some of which include being in good physical health, lots of energy, and a common knowledge of the trade. There are many different types of engines but there are 3 main types. Those of which are gasoline, diesel, and electrical. Gasoline is the most common engine because of the many verities and horsepower and gasoline mileage. Gasoline also burns super clear. Gasoline engines usually use a fuel injection system, which replace past problems with carburetors. There are 2 models of combustion used in gasoline engines. Strait fired charge is sometimes called ultra-clean combustion, which at 72 mph is the cleanest means of transportation besides the electric engine. The engine that puts out the most horsepower while consuming less fuel is the diesel engine. It uses pressure to compress the fuel until it explodes pushing the piston down which in turn creates horsepower. The disadvantages of the diesel engine would have to be that it creates a large amount of soot at low RPM. Soot is a concentrated amount of pollution combined with sulfur from the diesel fuel.

The Deadly Influence of National Socialism Essay -- National Socialism

The Deadly Influence of National Socialism National Socialism was a political movement that emerged in Germany after its defeat in World War I. This movement is more commonly known as Nazism. The National Socialist Party or Nazi Party was formed in Munich is 1919. Adolph Hitler was given all dictatorial powers as the result of the Enabling Act. By 1933 the party had gained control over the entire German state and the ideas, propaganda, and doctrines of National Socialism were written in Hitler's Mein Kampf (My Struggle) . Hitler believed that, "The Nordic master race was created to rule over inferior races, especially the Jews" (McManus 5). This was just the beginning of Nazi thought that swept throughout Germany until the end of World War II. Party membership was "voluntary" and millions joined, some willingly and others against their will. National Socialism transformed Germany from a weak republic to a powerful state. This change was brought about by one individual, Adolph Hitler. Hitler had tremendous influence o ver millions in the German community. National Socialism greatly influenced the church and education in the Third Reich. Today the Nazi influence is seen in white nationalist groups all over the world. It was essential for churches in the Third Reich to understand what was happening politically in Germany. Hitler subordinated church policy to his political policies. Tensions were high in the German Bishops' Conference between the president Archbishop Bertram and Bishop Preysing. Preysing saw that the Third Reich was corrupt as early as 1933. The Vatican and most of the German Bishops agreed with the ideas of National Socialism. Bertram defended the government until his death in 1945. Preysing... ...race is superior to all others. Hitler impacted both the church and education in Germany. The effects of the Nazi party are still felt today. The power of an individual should never be underestimated. In Hitler's case, it is apparent that one individual can influence millions lives and completely change the course of history. Works Cited - Blackburn, Gilmer. Education in the Third Reich. Albany: New York Press, 1985. - Constable, George. The Twisted Dream. Virginia: TIME-LIFE, 1990. - Gay, Kathlyn. Neo-Nazis: A Growing Threat. New Jersey: Enslow, 1997 - Hockenas, Paul. Free to Hate. London: Routledge, 1993. - McManus, Jason. The New Order. Virginia: TIME-LIFE, 1989. - Scholder, Klaus. A Requiem for Hitler. Philadelphia: Trinity, 1989. - Speer, Albert. Inside the Third Reich. New York: Macmillan, 1969.

Malaysian airline Essay

Purposes: In general, a brand’s reputation of Airlines Company might be very important in the eye of people (society). In fact, brand is consider as a promise to customers â€Å"setting up expectations† and with a strong brand it deliver on what it promises by the development of a strong reputation (Aaker 2009, p. 3). This approach seems particularly well suited to the reputation of Airlines Company, in which their brand’s reputation as image can be describe as a very important aspect. The goal of this study is to assess and analyses on the implication of accident to the reputation of Malaysia Airlines (MAS). In this project, I will explore how the reputation of MAS is affected, after the accident on 8 March 2014 (BBC 2014). In particular, I will focus on how MAS’s reputation and brand is significantly damaged by the disappearance of Flight MH370 and how to fix and rebuilding their reputation  and brand’s image after the accident happen. Therefore , the questions arise on how to convince and ensure the safety of MAS in their future operations. Also, the study will examine, test and attempt to measure the trust level of a customer’s perspective (the situational approach) towards MAS reputation after the tragedy occurred. Background: In this age, reputation and brand is become one of essential part of business environment. According to Brigham (2010) claims a business’s most valuable asset is its good name, brand and reputation, as a result brand reputational value is irreplaceable and company must protect it (Brigham 2010, p. 1). Hence, the accident on Flight MH370 is apparently affected the brand and reputation of MAS. As a result, I choose this topic, since it was the current issue in the eye of people around the world, due to the Malaysia Airlines Flight MH 370 went missing less than an hour after take off. Also, the other reason I’m interested to select this issue, because I believe this accident will give a huge impact which can tarnish to the business reputation of MAS. Thus, this topic is important issue now, because it not just involves the company itself, but it related to international accident. Furthermore, I will conduct my study in a literature review, observe the general p eople discussion regarding MH370 Flight incident, and take a survey and interview randomly in Sydney about the mystery of disappearance of MH370. Scope: I will engage in literature review, in order to collect secondary data which is available on the news over a six-week period, from 1 April to 13 May 2014 for approximately 6 hour per week. I will typically observe the discussion of general people regarding the mystery of missing plane MH370 and stay around ten to fifteen minutes in order to observe other people perspective’s in the way they talk, feel and express about MAS reputation after the accident occurred. On some days I may come at other times of the day for survey. In this case, I will make a questionnaire regarding the people perspective’s generally of MAS reputation after the MH370 Flight incident. This questionnaire will be given to a random people whom I meet in Sydney (city area) and I will distribute the questionnaire also by email and other social networking sites. Moreover, I will schedule structured  interviews, but I will interview randomly to a general people in Sydney as informal question re garding their opinion and judgement about MAS reputation after the missing plane MH370, as needed to clarify and provide insight perspective of MAS reputation’s value into specific conversations. Theoretical framework: I will be guided most generally by the concept of branding in the International Marketing field, since branding is develop a company reputation in long term and it may be consider as one of the most important decisions made by marketing managers (Kohli, 1997, p. 206). The concept of branding leads to build a reputation in the mind of consumer as company image (identity) as seen from the outside and it about company brand is who they are, what is their strength, integrity and reputation, so its not simply on how company logo is displayed, but rather than that, it involves the emotional and intellectual response to target audiences (Stine 2008, p. 2). The corporate reputation can be consider as corporate image which is content identify, image, prestige, goodwill, esteem and standing (Wartick2002 as cited in Dolphin 2004, p. 81). Also, the corporate reputation is most influenced by the actions of an organization rather than a successful of PR campaign (Lewis 2001, p. 31). Consequently, based on research a good reputation allows a company to easily attract customers companies by the establishment of reputation for delivering high-quality products and service (Ngwese and Zhang 2007, p. 30). Research show that a firms’ reputation is consider to the success or failure of its brands, so it is very important for a firm to maintain or advance their reputation (Herbig and Milewicz 1993, p. 18). In addition, research show a good corporate reputation leads firms to enhance financial and market performance, as a result the corporate reputation appears to emerge as a critical dimension of benchmarking of a firm performance (Lee and Roh 2012, p. 649). Hence, it is very important to get a good reputation; company must be truthful, reliable and consistent about the offering product or service in order to get a customer loyalty (Melewar, Nguyen and Abimbola 2013, p. 1). Brands and brandings have such a profound impact on the society as whole a not just on people who buy or used their product and service, thus an ethical brand enhances the firm’s reputation, since such a good reputation  reinforces the brand in turn (Fan 2005, p. 341). However, any unethical behaviour of misconduct will severely damage or even destroy the total intangible asset of company, so in order to retain and advance company name, marketing managers must concern and implement 6Cs of corporate marketing which are corporate identity, corporate branding, corporate communications, corporate image and corporate reputation must be integrated under the umbrella title of corporate marketing (Fan 2005, p. 341 and Balmer & Greyser 2006, p. 730). According to Kotler and Keller (2006), brands are very important for both the company and the consumers, because brands indentify the source or maker of a product and service and allow consumers either individuals or organization to assi gn responsibility to a particular manufacture or distributor (Kotler and Keller 2006 as cited in Ngwese and Zhang 2007, p. 19). In this case, the brand reputation can be good or bad, strong or weak, its depend on how the company maintain their performance of reputation and it crystallizes how people feel about that reputation based on whatever information they have about the brand is regarded and respected (Ngwese and Zhang 2007, p. 31). I am exploring the meanings of brand reputation of MAS which is apparently affected after MH370 Flight incident. In this research, I hope to achieve the solution on how to fix and rebuilding the reputation of MAS Company and find the solution on how to get a trust back from customer itself. Also, find the way on how to maintain the customer loyalty after accident happen. Moreover, conclude the outcome on how far the correlations regarding brand reputation can affect the consumer’s perception. At the end, get the results regarding on the current level of customers’ confidence and trust in general people towards MAS reputation. Method: 1. Conduct a literature review on the implication of accident to the reputation of MAS. 2. Observe the discussion of general people about the mystery of missing plane MH370, for example: in collage or in a public place if somebody or friends talk about MAS Flight incident. Therefore, I will come closely and have a discussion with them in order to observe their opinion and judgement  regarding their own way on how they talk, feel and express their perspectives about MAS reputation. 3. Interview randomly to a general people in Sydney (city area) to clarify and provide insight into conversations. Thus, I will try to conduct these interviews shortly after conversation of interest to a general people who discusses regarding the accident to the reputation of MAS. The common strategy for the interviews is to begin with broad and general questions and follow up on the interviewee’s response in order to capture the person meanings and get their perception and to avoid imposing my meanings on the interviewee. I will use structured interviews in order to ensure that answer can be reliably aggregated (consistent), also it can reach a large sample, so a representative sample is possible can be used to make statements. While the interviews will not be formal but it structured, it more likely as informal and the kinds of questions I will ask include the following: a. What do you feel regarding the mystery of missing plane MH370? b. What do you think about the reputation of MAS after the accident occurred recently? c. What do you think that MAS should do in order to solve the tragedy of missing plane MH370? d. Do you still believe that MAS have a good reputation after the MH370 Flight incident? e. If you have a chance to travel going to overseas, do you still have trust to fly with MAS, despite the missing Flight MH370? f. Do you believe that MAS will improve their management of security and safety as their offered the flying service in the future? 4. Conduct a simple survey by a questionnaire paper regarding the people perspective’s generally of MAS reputation after the MH370 Flight incident. This questionnaire will be given to a random people whom I meet in Sydney (city area) and I will distribute the questionnaire also by email and other social networking sites. The reasons, I’m using questionnaires because it’s practical (I can do and conduct), realistic, sensible, handy, useful and convenient method. The outcome of conduct questionnaires can usually be quickly and easily interpret the result. 5. Write a research report that combines my understanding of own horizon and perception of the relevant theory and previous research with the outcomes of my empirical research. Simple Gantt chart: Limitations: Time constraints (limitation) of the semester require less time than may be ideal for research study. By collecting secondary data for only six hours a week for six-weeks, there are bound to be very difficult to evaluate the accuracy of secondary data, and the quality of internal secondary data may be exaggerated or biased, since I rely on secondary data from the news. Being an outsider may also limit what is revealed to me. The interview and survey it can be difficult to obtain reliable data on attitudes, opinion and values (unless validated questionnaires are used). Delimitations: I am choosing to not find the data from primary resources which is not available (not exist) and it’s not allowing the access of data. Thus, I’m used the secondary data from the news which is available, in order to look a broader of perspective regarding the understanding of general people in society towards the reputation of MAS. It is often cheaper and it saves time than doing primary research. Additionally, I will not use unstructured interviews because; a lot more time consuming in comparison to other research methods and it can be difficult to interview a large sample, affecting the data’s generalise and representativeness, also prone to digression and much of the data collected might be worthless. References Aaker, J 2009, ‘Building Innovative Brands’, Stanford Graduate School of Business, pp. 1-38, viewed 5April 2014, . Balmer, M.T.J and Greyser, S.A 2006, ‘Corporate Marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation’, European Journal of Marketing, Vol. 40 Iss: 7/8, pp.730 – 741, Emerald, viewed 2 April 2014 BBC 2014, ‘Missing Malaysia Airlines plane’, News Asia, viewed 1 April 2014, Brigham, A. F 2010, ‘Your Brand Reputational Value Is Irreplaceable Protect It!’, Forbes, pp. 1, viewed 5April 2014, . Dolphin, R. R 2004, ‘Corporate reputation – a value creating strategy’, Corporate Governance, Vol. 4 Iss: 3, pp.77 – 92, Emerald, viewed 4 April 2014 Fan, Y 2005, ‘Ethical branding and corporate reputation’, Corporate Communications: An International Journal, Vol. 10 Iss: 4, pp.341 – 350, Emerald, viewed 2 April 2014 Herbig, P and Milewicz, J 1993, ‘The relationship of reputation and credibility to brand success’, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp.18 – 24, Emerald, viewed 5April 2014 Kohli, C 1997, ‘Branding consumer goods: insights from theory and practice’, Journal of Consumer Marketing, vol. 14 Iss: 3, pp. 206 – 219, Emerald, viewed 5April 2014 Lee, J and Roh, J.J 2012, ‘Revisiting corporate reputation and firm performance link’, Benchmarking: an International Journal, Vol. 19 Iss: 4/5, pp.649 – 664, Emerald, viewed 3 April 2014 Lewis, S 2001, ‘Measuring corporate reputation’, Corporate Communications: An International Journal, Vol. 6 Iss: 1, pp.31 – 35, Emerald, viewed 4 April 2014 Melewar, T.C, Nguyen, B and Abimbola, T 2013, ‘Corporate branding, identity, image and reputation (COBIIR)’, Marketing Intelligence & Planning, Vol. 31 Iss: 5, pp. 1, Emerald, viewed 3 April 2014 Ngwese, E.R and Zhang 2007, ‘Brand Reputation in International Marketing’, Master of Science in International Marketing, pp. 1-65, University of Halmstad, viewed 4 April 2014, . Stine, G 2008, ‘The Nine Principles of Branding’, Polaris Inc. Branding Solutions, pp. 1-33, viewed 5April 2014, .

George Orwells

In this following essay from George Orwells 1984, you can expect to see that Big Brother is in many ways similar to numerous dictators, both past and present. As you read, you will be able to see the comparisons to Adolf Hitler, Nicolae Ceausescu and _______. 1984 by George Orwell is a story of a man's struggle against a totalitarianstic government that controls the ideas and thoughts of its citizens. They use advanced mind reading techniques to discover the thoughts of the people and punish those who show signs of rebellion against the government. The novel is supposed to be a prophetic story, however, it was somewhat wrong in the date. Although some of the things described in the book are going on today, several things are not going to happen for some time to come. I believe that Orwell's purpose for writing 1984 was to express his feelings of how the governments would come to control everything and anything it wished to do. It is also possible that he wanted t tell of how mind control and torture techniques could be used to make an individual or an entire nation do what the government wanted. In his novel Orwell used the image of a man who stood in a shadow that covered his face. This was to make him animas and unrecognizable. The figure was called "Big Brother" and this figure was placed on posters and put all over the place with the saying, "BIG BROTHER IS WATCHING YOU." This was used to let the people know that no matter where they go the could not escape the watching eyes of the controlling government. The government itself was very mysterious and had several parts that were very suspicious to the main character, Winston, who worked in one part of the government. It was divided up into four parts. The Ministry of Truth, where Winston worked, was in charge of education and the arts. The Ministry of Peace, which was in command of war. The Ministry of plenty, whi...

The eNotes Blog Irish Poet Seamus HeaneyDies

Irish Poet Seamus HeaneyDies Nobel prize winner Seamus Heaney, The most important Irish poet since Yeats, passed away in Dublin early this morning. He was 74. In the short time since his death, tributes have poured in from all over the globe. But all eyes are on the people of Ireland, whose loss of a national treasure is deeply felt. President Michael D. Higgins, himself a published poet, has spoken of Heaney, the presence of Seamus was a warm one, full of humour, care and courtesy – a courtesy that enabled him to carry with such wry Northern Irish dignity so many well-deserved honours. It is that Irish dignity that Higgins credits with boosting national confidence after the economic downturn the nation suffered in 2010. He carried with him an Irish legacy, born of rural county Derry, that will live on in poems like Digging and Field Work.  Taoiseach Enda Kenny spoke for all of his country when he said the death of Heaney was a great sorrow to Ireland  Ã¢â‚¬Å"For us, Seamus Heaney was the keeper of language, our codes, our essence as a people. Listen to Heaneys 1995 Nobel lecture below: Under my window, a clean rasping sound When the spade sinks into gravelly ground: My father, digging. I look down Between my finger and my thumb The squat pen rests. I’ll dig with it.

Learn How to Conjugate Neiger (to Snow) in French

Learn How to Conjugate Neiger (to Snow) in French When you want to tell someone that its snowing in French, youll use the verb  neiger  (to snow). While this is a spelling change verb, which typically makes learning the conjugations a challenge, its also an impersonal one. That means you have far fewer words to memorize, which makes this lesson far easier than most. Neiger  Is an Impersonal Verb Neiger  is an  impersonal verb. This means that a person cannot do the act. It makes sense if you think about it: I cannot personally make it snow, you  cannot make it snow, and neither can we, she, he, or any other subject pronoun except it. This happens to verbs that we cannot control and youll find that  pleuvoir  (to rain) follows the same logic. What this means for French students is that you dont need to memorize the verbs conjugates for all of the pronouns other than  il, which means it in this circumstance. Also, there is no imperative form. The Essential Conjugations of  Neiger While you do have fewer forms of  neiger  to memorize than with personal verbs, you do need to look out for a few changes in its conjugations. This is a  spelling change  verb. You will notice that when the verb stem (neig-) requires an ending that begins with  a, an  e  is placed between the stem and the ending. This is done to retain the soft  g  so it sounds like gel rather than gold. The first chart gives you the proper forms for  neiger  in the indicative mood. While the present and future tenses use regular -er  endings, the spelling change is required in the imperfect past tense. The chart  will help you learn that  il neige  means it is snowing,  il neigera  means it will snow, and il neigeait  means it snowed. Present Future Imperfect il neige neigera neigeait You may also need to question whether it really is snowing, which is when  the subjunctive  is useful. If, however, it will only snow if something else happens (the temperature drops, perhaps), then youll use  the conditional.  In most cases, you will only find  the passà © simple  and  imperfect subjunctive  in written French. Subjunctive Conditional Passà © Simple Imperfect Subjunctive il neige neigerait neigea neigeà ¢t The Present Participle of  Neiger The present participle  of  neiger  does require the spelling change. Thats because it uses an -ant  ending and this produces the word  neigeant. Neiger  in the Compound Past Tense Beyond the imperfect, you may also use the  passà © composà ©Ã‚  to say that it has already snowed. This compound past tense requires neigers  past participle  neigà ©Ã‚  as well as a helping (or auxiliary) verb. To form this, begin by conjugating  avoir  to the il  present tense, then add  neigà ©:  il a neigà ©.

Administrative Agencies Essay Example | Topics and Well Written Essays - 250 words

Administrative Agencies - Essay Example that govern production and operation of aircrafts, operating flight service stations, issuing commercial and private aviation licenses and carrying out research and development on existing aviation system (Federal Aviation Administration 1). Apparently, the roles played by FAA are necessary for ensuring efficiency and safety in U.S aviation industry. In addition, research and development carried out by FAA ensures that the aviation industry is adaptive to various technological and environmental changes. Similarly, NTSB U.S governmental agency that performs investigations on civil aviation accidents and other transportation modes. NTSB has a team of experts, referred to as Go Team, who carryout investigations on aviation accidents to establish the probable causes (National Transportation Safety Board 1). Although the NTSB has no enforcement powers, the body helps in identifying the ‘weak points’ in the aviation industry. In so doing, better solutions can be developed hence improving safety in the U.S transport sector. The DOT agency plays administrative roles in the management of Federal aviation, railroad, highway, transit and maritime. Not only does the DOT play administrative roles but also participates in research and development of modern technologies that improve efficiency and safety of the U.S transport systems. Primary roles of DOT in the aviation industry include congestion mitigation, enforce the implementation of National Environmental Policy Act (NEPA) and initiation of intermodal projects that promote efficiency (Department of Transportation 1). Therefore, the DOT is an important U.S agency because it ensures smooth running and efficiency of the aviation industry. In conclusion, the FAA, NTSB and DOT are government administrative agencies that regulate the U.S aviation industry. It is evident that the three agencies are keen in implementing new developments in order to optimize efficiency in the U.S aviation industry. In addition, the principal

LOreal Consultancy Report Essay Example | Topics and Well Written Essays - 2500 words

LOreal Consultancy Report - Essay Example Following in part four the report will identify organizations and alliances, what impact they may have on the industry and on the competitive position of L'Oreal. Finally, I determine what strategic options are the most appreciate to this organization to ensure its success in the next five years. The sales of cosmetics and toiletries is on the rise after it slowed down globally in 2004, the world market was valued at $253 billion in 2005. With a positive growth after sentimental recovery from SARS scares and the war in Iraq (GCI, 2006), with strong cosmetic sales in Latin America and Eastern Europe, peaking in Western Europe the largest market. According to indications there was a 4% growth in 2004, an according to the Global Cosmetic Industry Magazine the Euromonitor International forecast of a possible 20% can be obtained if current key trends are followed. Dividing the world cosmetic market in two sections, the mature and the developing markets, it is possible to show where sales are peaking, and where there are still opportunity for expansion. The mature markets can this be seen as Western Europe, Asia Pacific, North America and Latin America as this are where the lion share of the market currently lies. Many of the consumers in this mature market demand more sophisticated products and due the amount of competition product prices needs to be reduced if a company wants to stay competitive. The one market in this section that shows promise are China and most of the high profile players are entering this new market, such as Este Lauder and P&G, with retailers including Sephora and Sa Sa, and direct sellers Avon, Alticor, Mary Kay and New Skin (GCI, 2006). Developing markets can be seen as Venezuela, Vietnam, New Zealand, Australia, South Africa and Russia. In 2003 Vietnam showed a 19% growth in cosmetic sales even though demand are still concentrated in the urban areas, offering ample opportunity to expand. The South African market showed a healthy growth as consumers started to buy high margin multi-functional products. With more black South Africans entering the middle income group with the governments aggressive affirmative action policy,

How Convincing Is Porter's Model of National Competitive Advantage in Essay

How Convincing Is Porter's Model of National Competitive Advantage in Explaining the Workings and Achievements of Major Nation - Essay Example This research will begin with the statement that international competitiveness of different countries is a great concern on governments and organizations. Countries do their best in order to ensure that they remain competitive in the international market. The interest on the competitiveness of countries has led to debates on the understanding and the true meaning of the international competitiveness of different countries. The purpose for the debates is due to the assumptions that underlie the theories of management that the competitiveness of firms may be transferred to countries. This was popularized by porter according to his diamond framework. Corporate strategies should be looked at from a global context. In spite of any given organization not having any plans of exporting or importing any goods directly. The management team of the organization is supposed to consider the international environments. This is because the action that the different organizations make on such issues as the competitors, sellers, buyers, substitute providers and the persons joining the market usually have a great influence on the domestic market. Michael Porter came up with a model that may be used to analyze the reasons as to why some nations may be more competitive compared to others and some given industries may be more competitive within a nation compared to others. This model may be used as a factor of determining national advantage and it is mostly referred to as the Porter’s diamond. The model suggests that an organizations national home base plays a great role in defining the extent that the organization is likely to be successful in the global scale as well as having a competitive advantage. The home base is able to provide some basic factors that may act as support for success and may at time hinder some organizations in building advantage grounds in a global competition. This model distinguishes four different determinants. The first determinant is the factor co ndition. This is the situation in a given country based on the factors of production such as infrastructure and skilled labor which may be relevant to make the country competitive in some industries. These factors may be placed in groups that include human resources, material resources, knowledge resource, infrastructure and capital resources. These factors also include research quality done by universities, liquidity of the national stock market or deregulation of the labor market. These factors may provide some advantage in the market and may act as a competitive advantage. The second condition is the home demand conditions. This condition describes the amount of home demand that the services and products produced in a given country are demanded within the country. The demand at home may influence the factor conditions. It helps shape the direction that the product development and innovation take. This model states that the demand within a country may shape the competitiveness of the country in the global market. The third condition is the supporting and related industry. When a country has one industry that is successful, it may reinforce internationalization and innovation in the industry at a later stage on the value system. Both the supplying industries and the related industries play a great role in a country’s competitiveness. These industries may coordinate some given activities together in the market, especially those that are related, which will in turn offer competitive advantages. The last condition is the structure, strategy and rivalry of the firm. In different nations, some factors such as management structures, interaction between companies and working morale may be shaped differently. This may provide some disadvantages and advantages for particular industries.

Critical care nursing Essay Example | Topics and Well Written Essays - 1500 words

Critical care nursing - Essay Example The drugs prescribed demonstrate that the endeavor was to keep her blood pressure within normal limits, to keep her cholesterol levels in check and prevent any further cardiovascular complications, primarily as a measure to reduce the risk of a heart attack (NIH). The prescribed drugs are standard regimen to keep the blood thin, control blood pressure and reduce hyperlipidemia. However, 5 days post-discharge, the woman was presented again at the emergency department with the primary complaint being that of sudden onset of breathing difficulty. According to her husband’s statement, the woman had probably forgotten to take some of the prescribed medication, had undergone stress due to current heat wave, and had exerted herself while making preparations for the ensuing Christmas celebrations. Vital signs as registered on arrival at the emergency facility included a respiratory rate of 28, heart rate of 130 suggestive of rhythm sinus tachycardia, a B.P. of 140/100, oxygen saturati on of 94% on 6 litre oxygen via facemask and a capillary refill value greater than 3 seconds. On palpation her skin felt cold as well as clammy. Upon lung auscultation, bilateral fine crackles were discernible. Immediate treatment recommended and provided at this stage was in the form of GTN (Nitroglycerine) infusion and an IV diuretic, frusemide at a dose of 40 mg after which she was shifted to the ICU. In the ICU, sinus tachycardia was observed along with a HR (Heart Rate) of 133. ECG (electrocardiograph) revealed resolving acute anterior septal myocardial infarction with present Q wave. She had marked hypotension with a value of 85/70 and JVP was estimated at 6 cms above the sternal angle. Echocardiography revealed an ejection fraction of 50% with poor diastolic filling. Respiration was shallow and tachypnoeic with a RR of 35. Despite a supplement of 10L/Nonbreathing mask oxygen therapy, she continued to maintain poor oxygen saturation at 80-90%. Her pain score was determined as 5/10 and the urine output was 200mls. GTN infusion was discontinued and she was put on dobutamine at a dose rate of 500 mg/100 mls in 5% dextrose titrated to a MAP of 70 mm Hg. Mask CPAP was initiated. The woman’s age, BMI and the clinical symptoms presented clearly show that she is at a clear risk of a sudden onset heart attack which has occurred according to her presented symptoms on admission at the emergency facility. Such acute heart failure syndromes (AHFS) are a recognized reason for the high rise of cases needing hospitalization over the last few decades due to rising incidence of lifestyle diseases (Coons et al, 2009). The risk of mortality is high in such cases and therapy has to be instituted immediately. The above patient’s history, signs and investigative laboratory scores clearly show that she is suffering from acute onset heart failure. Her low BP (85/70), evidence of sinus tachycardia (HR 133), poor diastolic filling suggestive of reduced left ventricul ar ejection fraction (LVEF), low RR (35) and poor oxygen saturation despite artificial support are clear markers for her diagnosis (Coons et al, 2009). Although the above signs are sufficient for establishing diagnosis of AHFS, it has been suggested that newer diagnostic markers such as cardiac troponin and B-type natriuretic peptide levels can assist in establishing a positive diagnosis and should be employed (Pulkki et al,

Experts Research Paper Example | Topics and Well Written Essays - 1000 words

Experts - Research Paper Example He says that this thought is not the solution but rather the main problem. He claims that the government or all the people on the top are mostly in competent, tyrannical, and corrupt in their ways. The question that Easterly raises out of this book is that whether this philanthropy of the rich is a sham or actually, it points to an imperfect democracy. Throughout the book, Easterly goes on to condemn the act of the technocrats who claim to be helping the people from the clutch of poverty and in turn are crumpling their rights with these supposed remedies or solutions (Birrell). He notes that more than often these remedies, which are designed by these technocrats, are often imported from abroad. Further, these designs are although very impressive to hear in the beginning however, they have very little regard to the local conditions existing in the place it has to be implemented. Therefore, when these so-called remedies are put into effort they destroy the conditions of the economy and the people and harm them more than helping them in return. The author also shows that in most cases the autocratic economies have worse economic growth even in comparison to the democratic economies. She attributes this finding with the fact that the liberties, which are offered to the civilians, are highly essential for the free exchanging of the ide as, further this free exchange of the ideas would lead to the discovery of innovation, which would change the face of the world and ensure success. Moreover the author also points out the term innovation was coined as a term of abuse. What the author tries to make the world realize is that freedom is the solution to the problems of poverty. He claims that the arrogance of the Western thought should be abolished. He claims in this passionate argument that the approach of economic development of pitying and offering pre thought out solutions has to be stopped because these

Critical care nursing Essay Example | Topics and Well Written Essays - 1500 words

Critical care nursing - Essay Example The drugs prescribed demonstrate that the endeavor was to keep her blood pressure within normal limits, to keep her cholesterol levels in check and prevent any further cardiovascular complications, primarily as a measure to reduce the risk of a heart attack (NIH). The prescribed drugs are standard regimen to keep the blood thin, control blood pressure and reduce hyperlipidemia. However, 5 days post-discharge, the woman was presented again at the emergency department with the primary complaint being that of sudden onset of breathing difficulty. According to her husband’s statement, the woman had probably forgotten to take some of the prescribed medication, had undergone stress due to current heat wave, and had exerted herself while making preparations for the ensuing Christmas celebrations. Vital signs as registered on arrival at the emergency facility included a respiratory rate of 28, heart rate of 130 suggestive of rhythm sinus tachycardia, a B.P. of 140/100, oxygen saturati on of 94% on 6 litre oxygen via facemask and a capillary refill value greater than 3 seconds. On palpation her skin felt cold as well as clammy. Upon lung auscultation, bilateral fine crackles were discernible. Immediate treatment recommended and provided at this stage was in the form of GTN (Nitroglycerine) infusion and an IV diuretic, frusemide at a dose of 40 mg after which she was shifted to the ICU. In the ICU, sinus tachycardia was observed along with a HR (Heart Rate) of 133. ECG (electrocardiograph) revealed resolving acute anterior septal myocardial infarction with present Q wave. She had marked hypotension with a value of 85/70 and JVP was estimated at 6 cms above the sternal angle. Echocardiography revealed an ejection fraction of 50% with poor diastolic filling. Respiration was shallow and tachypnoeic with a RR of 35. Despite a supplement of 10L/Nonbreathing mask oxygen therapy, she continued to maintain poor oxygen saturation at 80-90%. Her pain score was determined as 5/10 and the urine output was 200mls. GTN infusion was discontinued and she was put on dobutamine at a dose rate of 500 mg/100 mls in 5% dextrose titrated to a MAP of 70 mm Hg. Mask CPAP was initiated. The woman’s age, BMI and the clinical symptoms presented clearly show that she is at a clear risk of a sudden onset heart attack which has occurred according to her presented symptoms on admission at the emergency facility. Such acute heart failure syndromes (AHFS) are a recognized reason for the high rise of cases needing hospitalization over the last few decades due to rising incidence of lifestyle diseases (Coons et al, 2009). The risk of mortality is high in such cases and therapy has to be instituted immediately. The above patient’s history, signs and investigative laboratory scores clearly show that she is suffering from acute onset heart failure. Her low BP (85/70), evidence of sinus tachycardia (HR 133), poor diastolic filling suggestive of reduced left ventricul ar ejection fraction (LVEF), low RR (35) and poor oxygen saturation despite artificial support are clear markers for her diagnosis (Coons et al, 2009). Although the above signs are sufficient for establishing diagnosis of AHFS, it has been suggested that newer diagnostic markers such as cardiac troponin and B-type natriuretic peptide levels can assist in establishing a positive diagnosis and should be employed (Pulkki et al,

NAFTA - United States, Canada, and Mexico Trading Together Research Paper

NAFTA - United States, Canada, and Mexico Trading Together - Research Paper Example It was actually signed by President George H. W. Bush along with Mexican President Salinas, and Canadian Prime Minister Brian Mulroney in 1992. Ratification of the legislature by the three countries took place in 1993. By campaigning on a common market, President Ronald Reagan actually began formation of NAFTA, which lead to the passing of the Trade and Tariff Act in 1984. The act gave the president authority to negotiate the free trade, but only allowing Congress the ability to approve or disapprove. Congress was not allowed to change any negotiating factors. Canada and the United States began negotiations for the Canada and US free trade agreement, which was put into effect in 1989. This treat is now suspended due to the onset of NAFTA. Mexican President Salinas and President Bush began negotiations for a trade agreement between Mexico and the United States. History shows that Mexican tariffs on US Imports were 250 per cent higher than US tariffs on Mexican imports. Canada was the first to suggest an agreement between the three countries, which lead to NAFTA. Since the signing of the NAFTA agreement in 1994, two addenda have been added. NAFTA has linked 450 million people from differing countries producing $17 trillion worth of services and goods. NAFTA was originally signed into law for a period of 15 years. NAFTA eliminated tariffs and created an agreement based on the rights of international business investors. This reduced the cost of trade, which promotes growth and investment. Eliminating tariffs also reduces inflation by lowering the cost of imports. Some features of NAFTA that specify its purpose were to eliminate existing barriers to trade and make effective the cross-border movement of services and goods. It was also to promote an atmosphere of fair competition. This, in turn, created increased investment opportunities for all three countries. Other features included providing enforcement and protection of intellectual property rights and creating procedures for the resolution of trade disputes.     

American Civil War Essay Example for Free

American Civil War Essay From the start of the Civil War until the end of the Reconstruction period, America faced what can be considered a revolution. During this time, many social and constitutional developments emerged and brought great change to the country. Social developments that contributed to the revolution were the Freedmen’s Bureau, the Ku Klux Klan, and the Black Codes. Constitutional events that sparked dispute were the three civil rights bills, the Emancipation Proclamation, and the reconstruction. Between 1860 and 1877, both constitutional and social developments merged to created drastic changes that threatened the balance of life in the United States, causing revolt throughout many Americans and bringing about reform to the nation. Before 1860, the United States was split into two sides fighting for power: the North and South. Slave states and free states were constantly competing for representation in Congress. In order to reduce conflict, the Missouri Compromise and the Compromise of 1850 were passed. Tensions lowered to a degree, but the compromises only delayed the inevitable discord. State’s rights was a critical topic during this time period. The south believed that they had the constitutional right to secede. After Lincoln was inaugurated in 1860, seven states seceded from the Union. Four more states followed after that. South Carolina, in particular, felt their rights had been stripped off of them, and challenged the Constitution of the United States. Document A) South Carolina feared the north would gain enough power that they would abolish slavery in the south, crippling their slave-based economy. This sequence of events induced the bloody Civil War, later leading to the enactment of the Emancipation Proclamation, which meant the freeing of slaves that were still under possession in 1863. Eventually, the 13th amendment, which abolished slavery, was passed. The end of the Civil War meant the end of bloodshed but the start of reconstruction of the nation. Although slaves were finally freed, it was still rough life for the freedmen. Some blacks felt betrayed by their own government. They were baffled at the fact that they fought for their nation but could not vote for their representatives. In the petition to the Union convention of Tennessee, it is stated that blacks were treated unfairly in court, as the courts would not even receive â€Å"negro testimony. † (Document C) Gideon Welles, Lincoln’s Secretary of the Navy wrote in a diary that the Federal Government has no control of whether or not blacks can vote; he felt it was up to the states to decide. Document D) In attempts to unite the nation, several acts were put into effect. The Freedmen’s Bureau, for example, was set up to help blacks read and write in order to counteract their disadvantages in education. It also provided food shelter, welfare, and medical attention to those affected by the war. Unfortunately, some acts were not in favor of the blacks, such as the Black Codes. The Black Codes prohibited blacks from renting land or e ven borrowing money to buy land. It also forced them to sign working contracts, synonymous to slavery. President Johnson felt that the Black Codes were necessary because he did not want America becoming â€Å"Africanized. † In a petition to the commissioner of the Freedmen’s Bureau, some African Americans felt their promised rights were being neglected. (Document E) On the other hand, political actions were taking place in the struggle for equal rights for all Americans. Republicans were taking control of government and were also ignoring the orders of President Johnson. Radical Republicans were struggling for equal rights throughout nation. In 1866, the Civil Rights Act was created. This act stated that African Americans were United States citizens, shielding them from the Black Codes, and essentially overriding the Dred Scott decision. Shortly after came the Civil Rights Act of 1866. The changing of the Constitution to include the 14th amendment was considered revolutionary. (Document F) President Johnson was impeached in 1868 due to 11 crimes and misdemeanors. He was the first president in history to get impeached. After his impeachment, blacks now started to receive more equal treatment. Blacks were finally able to vote in the 1868 election, which ended up giving the Republicans a victory. (Document G) The 15th amendment was also added to the Constitution, prohibiting any state from denying a citizen the right to vote. Although revolution was going positively throughout, the creation of the Ku Klux Klan was a negative addition. Their goal was to terrorize and scare blacks by force. (Document I) In 1870, Congress decided to ban these secret organizations and enforce the 14th and 15th amendments through the Force Acts. Document H) All in all, between 1860 and 1877, both constitutional and social developments caused great reform in America. Revolutionary ideas such as the freedom of slaves, anti-secession, and rebellion played a key factor throughout these years. The once estranged country was back on track as a unified whole. African Americans, as a result of constant struggle, gained their rights and freedom. It is safe to say that the United States faced a period of reconstruction, which amounted to the shaping of the country.

Role Of Government In Tourism

Role Of Government In Tourism Introduction The role of government is an important and complex aspect of tourism, involving policies and political philosophies. State intervention in the trade is a relatively recent practice for central government. State participation increased as tourism became a mass phenomenon, reaching a peak shortly after the Second World War in 1939-45. A slow withdrawal began in the boom years of the 1980s with the shift to the market-oriented economy. These trends are noted in this chapter, together with an examination of the principal aspects of state intervention: Areas for state action. Definitions of the role of the state. Principal state functions. Tasks of the destination authority. Government tourism policies. International intergovernmental bodies concerned. International trade organizations with an advisory role. International regional organizations. The importance of many international organizations depends to some degree on the extent to which national governments have delegated their powers to intergovernmental bodies. This is the case with the European Union (EU), where many functions in taxation, regional and infrastructure development, and policy matters in transport, social and environmental regulation, are now within the competence of the administration in Brussels. For the most part, intergovernmental bodies activities are advisory or technical in character. There have been few intergovernmental initiatives outside the EU leading to action in the travel field, but there has been a slow movement towards liberalization of movement. Areas of state intervention In general the state recognizes that the duties of the public sector must cover such matters as health, safety, fair trading and consumer interests and infrastructure in transport such as roads, railways and ports. These are all matters of direct concern to the resident population. There is a mixed record in the provision of leisure facilities, environmental protection and conservation which includes responsibility for the unique cultural heritage, an important part of Europes visitor attractions. Strategy Whatever form of organization or degree of devolution in the states role, it is essential that the public authority, central or local government should agree an overall strategy. This should be reinforced by an outline plan or guidelines, to present a coordinated picture of the destinations future shape as a tourism area, both at national and local level. This may apply at regional level where the regional destination is in fact an accepted tourism entity, for example the Lake District or the Norfolk Broads in England. The state tourism agency, tourist board or government department will have an important role to play in advising on the strategy, offering opportunities to consult and cooperate with a dispersed private sector, and preparing a destination marketing strategy based on an identification of the appropriate markets and their needs and wishes. This leads to a product market fit indicating products and services required to attract the preferred visitor traffic. This is a vita l role. The market will determine the outcome and the marketers have the essential responsibility to ensure product development to suit the required visitor movement. Based on periodic surveys of the government role by the WTO, the OECD and individual countries, the principal functions of a Ministry of Tourism or of agencies under government control can be summarized as: Research, statistics and planning. Marketing. Development of tourism resources. Regulation, including trade regulation. Training and education. Facilitation/liberalization. Local and regional tourist organizations At the local level the regional or local authority has a role similar to that of the central government and in many ways a more comprehensive and important one. Indeed, in the early days of mass travel stimulated by the growth of the railway network, public sector intervention in tourism was solely at the local level. There were no national tourism organizations. The growth of large resorts, pioneered in Britain at the main seaside centres, encouraged the development of local tourism administrations to carry out the responsibilities of the host destination. International organizations There are a number of international bodies, both government and nongovernment, with tourism interests. Government bodies reflect the national governments interest in, and political will regarding, tourism intervention. In the industrialized countries, the tourism priority tends to be low. Because of the wide range of tourism activity the number of organizations with some concern or responsibility is great, but coordination and often ooperation as at the national level is weak. Furthermore, consultation with industry and operating sectors is often inadequate, as the sectors voice is weak. The main sector industry bodies inevitably present the case of their own trade, sometimes as in modes of transport in a competitive situation. Thus the collective tourism approach is hard to organize and sustain, even when cooperation at the operating level is effective. World Tourism Organization The World Tourism Organization (WTO), an intergovernmental body recognized by the UN as an official agency with a consultative status, has taken the lead in representing its member governments collective view in tourism issues. Like its predecessor body, the International Union of Official Travel Organizations, it has developed useful technical programmes in statistics, research and the exchange of ideas and experience and in technical aid, particularly for poorer countries. The WTO has made efforts recently to strengthen its links with commercial and non-government partners through its system of affiliate membership which should help in the provision of practical guidance and as a basis for cooperative action. Non-governmental international organizations As the work of the intergovernmental bodies expanded, trade sectors and professional bodies found it necessary to organize both at the world and regional international level, first to respond or react to government interventions, and second, where practical, to seek a more positive relationship in cooperative and collective tasks. The need for consultation at appropriate levels became more pressing and although clearly essential not always accepted by government bodies. Industry sectors have established their international associations or groups, such as: Alliance International du Tourisme (AIT). International Air Transport Association (IATA). International Chamber of Commerce (ICC). International Hotel Association (IHA). International Road Transport Union (IRU). International Union of Railways (UIL). Universal Federation of Travel Agents Associations (UFTAA). International regional organizations Both at UN and geographic regional level there are regional bodies concerned with their regional needs. So long as liaison is maintained, such regional action and support can be very effective in tourism. This is certainly the case in Europe, which is seen at world level as a destination entity with many common interests. The Council of Europe with Cultural Activities and the United Nations European Economic Commission are examples. The latter body, covering both East and West Europe, has been active in transport matters among others. (An introduction to tourism book) Governments to: Develop holistic and comprehensive tourism development strategies in partnership with community and industry stakeholders (including major foreign tour operators or industry associations, where appropriate), that include realistic expectations for the social, cultural and environmental benefits to be reaped from tourism Create positive investment structures to support and encourage sustainable development of tourism destinations Pressure industry associations to report on how they are achieving more sustainable tourism (e.g. industry associations are asking their members to sign up to guidelines and charters but few are enforcing this as a criteria for membership) Legislate for corporate social reporting Facilitate arenas to share best practices between sectors (hotels, tour operators, airlines and cruise lines) so that they can learn from one another Ensure sustainable tourism measures are seen as a core value in wider development plans and policies rather than solely focusing on economic benefits Legislate or provide incentives to businesses who adopt internationally recognised certification schemes or standards within their country (http://www.ifc.org/ifcext/economics.nsf/AttachmentsByTitle/CSR+in+the+Tourism+Industry/$FILE/CSR+in+the+Tourism+Industry.pdf)

Acid Rain :: Free Essay Writer

Acid Rain Acid rain is caused by extra amounts of sulphur dioxide and nitrogen oxides. Natural sources of sulphur oxides and nitrogen oxides do exist, but are balanced by nature. Normal rain reacts with alkaline chemicals from the region's bedrock that are in the air, soils, lakes, and streams. This neutralizes the rain. However, if rain is more highly acidic, then the natural neutralizing chemicals can eventually become depleted. This is what is happening with more than 90% of the sulphur and 95% of the nitrogen emissions coming from humans. Approximately 40% of the nitrogen oxides come from transportation, about 25% from thermoelectric generating stations, and the balance from other industrial, commercial, and residential combustion processes. These pollutants come from the use of coal in the production of electricity, from smelting, and from the internal combustion engines in most cars. Once released into the atmosphere, they are converted into such pollutants as nitric acid and sulfuric ac id, both dissolving easily in water. This results in acidic water droplets that can be carried by prevailing winds, returning to Earth as acid rain, snow, or fog. This effects the lakes by changing the pH balance. As the water pH approaches 6, crustaceans, insects, and plankton begin to disappear. When the pH is slightly above 5, major changes start to happen, less desirable species of mosses and plankton may begin to flourish, whereas others will lessen in numbers and die off. Below pH of 5, the water is to acidic for many fish, the bottom is covered with undecayed material, and the shores may be dominated by mosses. Animals also are affected. Some ducks, for example, depend on fish and other organisms for nourishment and nutrients. As these food sources are reduced or eliminated, the population in that area declines and the reproductive success of the birds is affected. Plants are effected too. The acids can alter the protective waxy surface of leaves, lowering disease resistance. It also may slow down or stop plant germination and reproduction. The acids will accelerate soil weathering and removal of nutrients, which the plant need. And it will make some metals more soluble, for example, aluminum will be come high in concentration in the soil and clog the roots of the plants, stopping the intake of vital nutrients.   Ã‚  Ã‚  Ã‚  Ã‚  These are all good reasons we must be looking for new means of energy, in the very near future.

Physics of Projectile Motion in Computer Games :: physics video game computer

Introduction Physics define the rules by which we live our physical existence. Many of us go about our day to day lives without any true understanding of the Laws which govern how we interact with our surroundings. Physics is our way of making sense of the forces which act upon us and shape the way we accomplish even the most menial of tasks. From walking to driving to playing a game of catch, anyone can see physics in action. A computer game programmer must take a special look at the forces at work around us. The programmers who code flight simulators, first person shooters, and similar games, often need to model their virtual world as closely as possible to our own. In this project we will look at the first person combat simulator called "Tribesâ„ ¢", by Dynamix. We will focus mainly on projectile motion, but we will also discuss the challenges the programmers had in computing ranges for projectiles, friction, and momentum. Also touched on, will be how they succeeded and failed in their efforts. Challenges In Tribesâ„ ¢, the programmers had to create an environment for the players. The challenge is to model our real life Laws of physics as accurately as possible. However, programmers are not physicists and it would take a super computer to accurately model all physics in a real world environment. This environment includes a variable gravity. This was important to game play in that the programmers could now make different worlds for the players to fight in. A planet of different mass will obviously have a different gravity. The following equation shows the horizontal range of a projectile, R = (VÂ ²o / g) * sin(2Ø) (Halliday, et al 60-64). Where R is the range, Vo is the initial velocity, g is gravity, and Ø is the angle the projectile is fired at. It is easy to see from the equation that a change in gravity will affect the total horizontal range achievable by a projectile. An interesting note is that a 45 degree angle will provide the maximum horizontal range for the projecti le, no matter what the force of gravity is. (Assuming gravity does not equal zero). We are neglecting air resistance in our calculations, as did the makers of Tribesâ„ ¢. When the programmers did this however, they got some unexpected, yet fun results. While projectile motion was not affected greatly, a person flying in the game could reach insane speeds, as there was no terminal velocity.

Quality Management Essay

Question You are a project management consultant assigned to a small manufacturing firm that has been experiencing a myriad of problems. After conducting interviews and fact-finding with key managers, you have observed the following: †¢Company revenues and profits have fallen dramatically over the previous 12 months, along with a drop in market share †¢Customer complaints have reached an all time high †¢Employee morale is at an all time low †¢The company has no formal quality program in place †¢No employee training program exists †¢High employee turnover continues unabated †¢Non-conformance costs are skyrocketing After analyzing your data, you are now prepared to present your findings to the company CEO. Discuss ten quality management improvement initiatives you would recommend, including quality tools to improve company poor performance. Note: To receive maximum credit, your response must be comprehensive. Company revenues and profits have fallen dramatically over the previous 12 months, along with a drop in market share Solution: First of all, it`s necessary to identify customers. Once it`s done, customer feedback needs to be gathered. Furthermore, customers` requirements must be collected, analyzed, and understood. The company must acknowledge their apparent customers such as the intermediate customers in upper management that make decisions on â€Å"X†`s future direction, the internal customers who are functional managers and employees interacting along the assembly, i.e. The next person in the process, and the external customers who buy its product. It must also recognize each of its invisible customers such as the governmental and environmental agencies that have fined the company for non-compliance so frequently in the past year. Ignoring them will continue to negatively impact revenue. Internally, â€Å"X† must interview all stakeholders as part of all project, program and portfolio planning to ensure undertakings are crafted to meet their expectations and the objectives of the company. External customer requirements may be gathered and transformed into specific, actionable process improvements using quality function deployment, a well- structured product development process which dictates what the market requires into a program to create, manufacture, and deliver it. However, teams should collaborate to arrive at a common understanding of the customer needs and determine the appropriate technical requirement of each stage. As soon as customer expectations are met, customer satisfaction will improve, resulting in a take-back of market share and an increase in revenue. Customer complaints have reached an all time high Solution: At first â€Å"X† company has to conduct a SWOT analysis, which provides data for an organization to create strategic plans, appropriating resources and developing tools or actions to bring about continued success to analyze the organization. Once the SWOT analysis has been completed, the organization is able to create the mission and vision statements. In addition to what was said before, customer satisfaction should be one of if not the main objectives. To understand the level of customers’ satisfaction, and desires â€Å"X† should implement surveys called â€Å"customer satisfaction survey.† These surveys will be sent to new and old customers during certain times a year. E-mail surveys also have to be provided for all customers. The surveys will be voluntary and, however many passionate customers gladly initiate the completion to offer their opinion. â€Å"X† also shall offer customer feedback options through different sources such as email, phone, mail, store, and social networks such as Facebook. With the different means of contact the organization will be able to bring in many opinions, complaints, and suggestions from their most prized company position, their customers. These different tools and methods of contact have to be established to constantly measure the company’s success, by measuring their customers’ satisfaction. When their customers are not satisfied the company is not succeeding. So with the use of these tools, they have access to areas that need to be addressed for the benefit of the customer. With the tools â€Å"X† could also further their quality planning for the company and future products. Alternatively, the organization might introduce ISO 9000. By doing so â€Å"X† may gauge fulfillment of its customer’s quality requirements and applicable regulatory requirements while aiming to enhance customer satisfaction and achieve continual improvement of its performance. Employee morale is at an all time low Solution: To start with, â€Å"X† company has to provide its workers a productive environment, in order to help them give their best. â€Å"X†`s management must act as true leaders who aim to help people and machines do their best. According to W.E. Deming, rather than criticize performance, supervisors should act as mentors to their workers and create an environment of trust and encouragement so workers experience a sense of pride in their work and the satisfaction of a job well done. Furthermore, workers who fear their bosses seek to meet the minimal expected standards rather than strive to give their best. Quality is neglected and respect for management is diminished. Conversely, people are at their best and are less likely to leave their jobs when they feel secure enough to ask questions and share ideas. The company has no formal quality program in place Solution: First of all â€Å"X† company shall start with measuring errors and defects. Then, when customer requirements are fully identified and processes are adjusted to meet them, processes must be monitored and measured to ensure the fewest errors and highest level of productivity. By utilizing statistical process control, â€Å"X† can apply statistical methods like control charts (Pareto diagrams, cause and effect diagrams) and designed experiments to monitor and control processes to operate predictably to produce the highest grade product with the least possible waste. Variations in a process that may affect the quality of the end product can be corrected, reducing the likelihood that problems will be passed on to customers. Second of all â€Å"X† needs to apply â€Å"adopt a zero tolerance policy for errors†. All products manufactured by this company must be durable and good quality. Moreover, a zero defect tolerance should be implemented to reduce and minimize the number of defects and errors in all processes. Therefore, the six sigma quality methodology, which aims to reduce process output variation so that on a long term basis it will result in no more than 3.4 defect parts or defects per mln opportunities, may be instituted to objectively measure and guide efforts toward zero defects. This must be combined with a policy â€Å"to do the right thing right the first time† for each process at every level/stage. If everything possible is done to eliminate the likelihood of errors and defects occurring, the need for inspection can be virtually eliminated, customer satisfaction will be greater, and profitability will be maximized. Anyhow, â€Å"X† company has to make a commitment to total quality. Another words, with the financial benefit of cost of quality to â€Å"X†Ã¢â‚¬â„¢s bottom line understood, the company as a whole must declare total quality to be its first and most important priority. All its employees must not only be made aware of this new commitment to excellence and customer satisfaction, each must understand that he/she is responsible for achieving excellence by maintaining it within his/her area. Create a formal draft of the company’s quality policy, establishing quality as the driving standard for all its activities. No employee training program exists Solution: It`s very important to create an institutionalized training program. â€Å"X† company must create a formal training program conducted by qualified teachers in order for its workers to improve their skills for their current jobs as well as be amply prepared for the inevitable changes required of their positions in the future. Training sessions should be offered during work hours as well as outside of them for those who wish to attend night and weekend courses. A generous tuition reimbursement plan should be offered for all relevant training pursued externally by employees. Although, to broad the education of its workforce, â€Å"X† will allow its employees to contribute to the company in a more intelligent way, adding to its productivity and market adaptability. High employee turnover continues unabated Solution: Compensation is one of the most powerful motivator. Although not always possible, good performance should be rewarded. Making employees feel like the company success is their own. Though to celebrate each success, milestone, keep the updated on all company activities and let be the key participants in growth strategy meetings, give bonuses. Non-conformance costs are skyrocketing Solution: The organization has to understand what poor quality is costing. â€Å"X† must assess and understand the true financial impact of its continued non-compliance and low customer satisfaction versus the costs associated with process and product reform. Using a cost of quality approach, the costs incurred in maintaining acceptable quality levels is added to the cost of failure to maintain that level and meet customer requirements. Given the costs associated with reworks, delays, customer complaints, returns, and non-conformance fines, analysis clearly indicates that â€Å"X†Ã¢â‚¬â„¢s internal and external costs resulting from failure to meet requirements and expectations far outweigh investing in the prevention of non-conformance to requirements and appraising its products for conformance. The cost savings from increased process efficiency and productivity alone will offset the cost of the necessary quality monitoring and control measures.

Influence of Western European Economy on Migration Since 1945 Essay

After the end of the second world war, many European countries suffered from the effects of the war and the future of the continent was in doubt. Most countries had a hard time rebuilding and recuperating their economies from the aftershocks of the war. The western part of Europe, after a torrid time of economic and political hardship, began to recover and rebuild their countries. In the years that came after the war, the countries in the western region had to enact cooperative measures with each other as opposed to competing with each other to ensure that they survived the torrid period together. This period was marked by complex processes with the rolling out economic programs that would reduce trade barriers among the countries and this kick started a period of significant economic development in the region. The migration history of Europe represents an unplanned development and unintended occurrence. It represented a combination of labor migrants, colonial migrants and asylum see kers (Schönwälder, 2003). This essay will establish the link between successful economic periods in western Europe and the levels of migration into these areas. The postwar migration can be categorized into two phases; a regime which involved colonial migration and that which involved the migration of guest workers. Those migrated came to look for work opportunities which were created by the ten recovering and booming economies in Western Europe. In the 1970’s, there was an interaction of economic deficiencies with colonial migration before the war. This also interacted with the existing citizenship regulations in countries such as France, Belgium, UK and the Netherlands while countries such as Austria , Denmark, Germany Sweden and Switzerland had implemented guest-workers policies that were a major attraction for foreign migrants. Germany enacted a currency reform in 1948 which instigated the recovery of its economy. In mid 1950’s, the country along with the others in the western region of Europe experienced high labor demand levels that could not be satisfied locally. A unanimous pattern in Western Europe at that time involve d sourcing of labor from the eastern parts of Europe as they believed that migrants from those parts could be integrated easily into their systems. This expanded into the northern countries in Africa and countries near the periphery of middle east such as Turkey. The countries arranged guest-worker schemes among themselves and other interested countries out of their region. Trade unions especially in Germany saw the guest-worker programs as a threat to existing wage rates as they feared that they would experience a downward spiral at the end. Governments in Western Europe particularly Germany’s incorporated measures that ensured that the guest workers enjoyed the equal work conditions as their European counterparts. The basic principle behind the scheme of guest-workers was that that the foreign workers would remain in the countries as long as they held their jobs and would leave back to their native countries once the economy started to perform badly. In Germany for example, many guests-workers left the country during the 1968 economic recession with the guarantee that they could return when the economy recovered and the labor demand went up again. In the early 1970’s, the huge numbers of migrant workers in the European market were causing an economic slowdown and most of the countries responded to this by stopping the migration programs in 1973. This, however did not result into the intended result of migrants moving back to their countries. Many guests-workers remained in the countries where they received help from NGOs and charitable organizations in addition to favorable court judgements which permitted their stay. This case was most prevalent in Germany. Countries such as France, Sweden, Austria, Belgium, Switzerland and Holland implemented varying forms of the guest-workers policies which sharply decreased the extent of migration related to labor from 1973 onwards. In the other regime of labor migration touching on colonial background, bilateral and multilateral agreements in regard to guest-workers became the sole supply of migrant labor. UK, Netherlands, France and Belgium had the capability of drawing huge numbers of unskilled laborers. Policymakers were thought to have tapped at the opportunity colonial labor offered to satisfy the boom experienced after the war but this was not the case. The inability to secure domestic workers meant that the policymakers had to rely on colonial migrants to feed the labor demand. This was mostly practiced in France and UK with limited implementation in Belgium and the Netherlands (Schönwälder, 2003). In the postwar period, UK put into trial its version of the migrant worker scheme by sourcing workers from the Eastern part of Europe. However, the local economy became sluggish and this reduced the pull factor that UK had on migrant workers. Countries such as Germany, France, Austria and Switzerland were more appealing and attractive to migrant workers from eastern Europe countries. The UK economy was not on the same level with the rest of western Europe but its situation with guest-workers were enhanced by its citizenship program which integrated over half a billion colonial subjects into the country’s fold. In 1948, UK had in place legislation that confirmed all of its former colonial subjects as the country’s citizens with rights to enter and enjoy all social, economic and political rights within the country. The resulting occurrence was the inflow of migrants of Indian and Pakistan origin in the country. The economy of the country enjoyed a full employment rate at the time and there were labor shortages which the migrants helped to correct. By 1962, UK had over half a million non-white colonial migrants and this marked the start of restrictive measures that regulated the inflow of colonial migrants. The figure of non-white colonial migrants had risen to over a million by 1972, a period which saw UK cut on the privileges associated with UK nationality status at the time (Strayer, 2009). France on the other hand concentrated on migrants from northern Africa particularly from Algeria though not a former French colony. The supply of the labor migrants was hampered by completion from Germany and Switzerland which were experiencing increased economic growth. This shortened the supply of labor in France and the interest of the European nations in colonial labor resulted to an increased migration of Algerians into the country as they had the right to enter France, a case similar to that of UK. French companies sourcing for cheap labor looked to Algeria, Tunisia and Morocco as credible sources of such labor. The system was tighter in Austria, Germany and Switzerland but the French took the opportunity to directly hire colonial migrants into their companies and confirm their nationality status afterwards through the National Immigration Office (Foley, 1998). In recent decades from the 1980’s, the largest percentage of migrants into Europe have come from West Africa. This has been accentuated by extreme poverty levels, high rates of unemployment and political instability in some of the nations. This has been enhanced by the perception held by many people that Africa is a continent plagued by miseries of all kinds. Despite these challenges afflicting people in Africa, the promise of a better life and economic conditions in the dominant Western Europe countries offers a unique attraction to African migrants into the economically developed countries. The European economy is a major contributor to the success of the global economy and presents numerous lucrative and medium scale job opportunities for skilled, semi-skilled and unskilled laborers from all walks of life. The prevailing excellent economic conditions act as the main pull factors for migration into the more popular countries in Europe such as Germany, France and UK. These co untries offer a chance for many migrants who are driven by the sheer aspiration to live in a western country. After many African countries gained independence, the education systems were hugely improved and this resulted into the outlet of highly learned and qualified personnel . The demand for expatriates and skilled labor in the Western European economy presented a great chance for the ;learned people to move abroad and try their luck with corporate and technological jobs. Most colonial powers had projects that flew talented students in their countries to present better academic opportunities for Africans. In the current era, a significant number of migrants in the Western part of Europe are students who come to achieve advanced educational dreams. The European countries are well economically developed which translates into quality education structures which are among the best in the world. Many students of African, Indian and Asian descent migrate to these countries to tap into t he great educational opportunities that are present in these countries (Schönwälder, 2003). Migration patterns are created through network functionality. Which leads to the rise of migration systems that act as links to origin and destination countries through an established exchange of products, people, information and capital remittances. The systems may be legal or informal but all contribute to the continous cycle of family and labor migration . Currently,many countries in Western Europe pay more attention to migration of skilled laborers who are viewed as capable of bettering their economic growth. The UK and Germany have taken significant steps towards this priority by issuing work permits to the highly-skilled labor migrants. This attracts many professionals who believe they have a great chance of succeeding in those countries. In 2000, Germany introduced a ‘green card’ program aimed at attracting over 20000 highly qualified workers. This was in pursuit of further economic progress, a factor that acted well in raising the migration levels in the country and therefore into Europe. In a period spanning from 1999 to 2004, France has seen the number of foreign migrant rise from 376000 to more than 570000 which signifies a rise of 35000 migrants annually. These migrants were mostly of African descent who came to France for educational. Job and resettlement purposes. In Britain and the Netherlands, the levels are not too far apart from those in France with an annual inflow of more than 10000 migrants being reported. These migrants come into these countries either illegally or legally. The legal form of migration differs with the driving motive of the migrants (Foley,1998). This brings in the third aspect migration into Western Europe fuelled by the economic success enjoyed in this region. Many countries in Western Europe enjoy unperturbed peace and economic stability. All of them are members of the United Nations and are bound by the regulations and principles that are core to the operations of the United nations. In recent years dating from the 1970’s into the new millennium some African countries have suffered from political instabilities which have resulted into civil unrests in those countries. The civil unrest acted as the push factor which caused many migrants to leave their war stricken countries. However, the choice of their destination country was mainly influenced by , the economic stability of that country. Many western European countries presented this option and represent viable choices where the migrants can be granted asylum and thrive under better humanitarian conditions as opposed to neighboring countries. The migrants go against all odds to reach the European mainland with the hope that once they are there, they will find ways of integrating i nto the local population and tap into the available opportunities of work and settlement. In the 1980’s, asylum applications had reached 320000 and more than doubled from 1992 in Germany. In Britain the numbers hit the 100000 mark. Most of these migrants are offered refugee status but their main aim of coming to these countries is to find a better a life away from their native countries. This notion is enhanced by the high economic performance levels identified with the European economy(Strayer, 2009). In the European region, specifically the western part offers the second largest intra-regional migration of workforce behind America. Most of the migrants in this region have been attracted to this place by the prospect of successful lives in countries and regions experiencing economic booms. However, the uncontrolled number of illegal migrants poses a challenge to them and the same economy that attracted them to these countries. Most of these migrants are mostly concentrated in low-skill tertiary sectors of the various industries present in the region. With the recent economic crisis in the world and in the European region, most of the migrants were faced with various vulnerabilities associated with economic pressure as they depended on unsustainable resources and their status as migrants only made matters worse for them. In light of the economic problems that afflicted the region in 2008,. The countries in the region in conjunction the whole EU body started to enact immigration pol icies that would control the levels of migration during the hard economic conditions. These policies were proposed and enacted to shield the labor sector from increased worsening conditions and to protect the existing wage rates which had a significant effect of the economic downturn at the time (Kaelble, 2011). In conclusion, it is clearly evident that many push and pull factors that have influenced migration into Western Europe. However, the economic success that the region has enjoyed in the years after the second world war in the current era of economic recessions and recoveries acted as a major influence in determining which part the migrants moved to. The economic conditions in this region provided numerous opportunities for the migrants to progress their lives and mould a successful future. With the demand for labor souring in the region at one time and the advent of excessive inflow of migrants through various economic periods shaped by both success and downturns, the main pull for migrants to the western part of Europe was the economic development that Europe was identified with. References Foley, B. J. (1998). European economies since the Second World War. New York: St. Martin’s Press. Kaelble, H. (2011). The social history of Europe, 1945-2000: recovery and transformation after two World Wars. New York: Berghahn Books. Schönwälder, K., Ohliger, R., & Triadafilopoulos, T. (2003). European encounters: migrants, migration, and European societies since 1945. Aldershot, Hants, England: Ashgate. Strayer, R. W. (2009). Ways of the world: a brief global history. Boston, MA: Bedford/St. Martin’s. Source document